For nearly four decades, Panhandler's has specialized in serving a unique, pan-style pizza. It's a Northern Colorado institution, and wow is it delicious! 


This year (what the locals like to just call) Pan's is introducing their newest creation: the 'breakfast pizza.' So naturally, mastermind and owner, Louann had a vision and gave me a few 'non-negotiables' as direction for her new brand:

- the name: Eggzactly

- the font: Brasty Script

- the tagline

- use an egg in some way


Easy enough? Let's get cracking! My thought process then became to develop a breakfast-type character akin to Pan's 'panhandler' character, in order to tie the branding recognizably back to Panhandler's. I then presented five concepts, we combined elements of each, and four rounds and this little guy was born. Personally, I can't wait for the t-shirts!

We then moved on to developing the new menu - and a move forward toward consistency of brand, reflecting the look and feel of PanhandlersPizza.com.


Next up, we've got some indoor, large format wall signage in development, as well as a new menu board to greet you when you walk in to this truly historic pizzaria. I'm giddy just thinking about it!

• Logo and brand development

• Breakfast menu