This ground-up development boutique brick-and-mortar will always be a project close to my heart. Traci Gendron's vision for a high-end men's apparel shop - the first of it's kind in Old Town, Fort Collins, Colorado - was much more than just building a profitable business through her impeccable fashion sense: it was her heart project. In it's planned 5-year run, Traci not only raised awareness for the rare disease Cystinosis - a disease her son lived with - she also donated 100% of the profits from her shop to its research for a cure. 100%!

 

Traci's business model would expand in 2018 to include a gorgeous line of high-end apparel and accessories for women, as well - prompting the name change and rebranding to 'Storm Fine Apparel.'