HIGH END BRICK & MORTAR - BRANDING, COLLATERAL & ADVERTISING
STORM FINE APPAREL
I met by recommendation with Traci Gendron, owner of what began as Storm Men's Shop, in 2015. Traci's vision for a high-end men's apparel shop - the first of it's kind in Old Town, Fort Collins - was much more than just building a profitable business through her impeccable fashion sense - it was her heart project. In it's planned 5-year run, Traci raised not only awareness for the rare disease Cystinosis - a disease her son lives with - she also donated 100% of the profits from her shop to its research for a cure. You read that right: 100%!
Traci's business model would expand in 2018 to include a gorgeous line of high-end apparel and accessories for women, as well - prompting the name change and rebranding to 'Storm Fine Apparel.'
• Logo development and brand identity
• Postcards, handbills, invitations, direct mail,
• Advertising, email marketing
• Indoor, outdoor, and window signage
• Web and content development