Design with Intention
Combining design, communication, and a decent dose of life experience, Kat Weiss helps businesses cut through the noise, realize their purpose, and grow toward a more fulfilling and profitable future.
Kat earned her BA in Illustration, Graphic Design and Fine Art from Montclair State University, located just outside Manhattan proper. Things being the way they were, institutions, in the grand sense of the word - the MOMA, the Met, the Guggenheim - all became part of her regular curriculum. Her fellow students and she lived it, and lived 'in it.' You touched everything, and in turn, it breathed life into you.
The quest to be 'in it' would become the common thread throughout her career-so-far. She's worked in-agency for M&M/MARS®, Crayola®, Blockbuster®, Lea & Perrins® and WaterPik® brands; she's developed corporate branding, collateral, advertising series campaign, website and social media content and awareness for a fair amount of start-ups; she's designed, branded and art directed 4 publications - one of which won Graphic Design Annual's award for 'Best New Publication of the Year.' She's story-boarded commercial concepts and developed television show graphics for Bravo and here! networks, and she was awarded advertising campaign series work for Wyoming Health Department two years in a row. Always wanting to keep 'in it,' Kat most recently endeavored into indoor/outdoor signage, large format and vehicle graphics, which garnered her the pleasure of working directly with the public, fielding walk-in inquiries and conducting on-the-spot surveys.
Through professional endeavor and proven redesign projects, Kat emphatically believe reinvention is the key to remaining relevant, and maintaining long-term relationships on both the client and vendor side are a staple of how she does business.